Patrick Murphy, founder of Sustain Momentum

That line has shaped how I have worked for more than fifty years, and it is the reason Sustain Momentum exists in the form it does.

I have spent 53 years in financial services and financial planning. I founded Zen Wealth LLP and led it until its sale, which completed in January 2025.

What I learned is that the hard part is rarely the technical answer. It is whether someone understands their own situation well enough to decide with confidence, whether the professionals around them are pulling in the same direction, and whether that understanding survives when the person who held it moves on.

Those are the problems Sustain Momentum is built around.

Independent recognition

The record

53 yearsin financial services and financial planning
Financial Planner of the YearMoney Management, 1997/98
Wrap Planner of the Year2007
Founder of Zen Wealth LLPbuilt, led and sold in January 2025
New Model Adviser cover starOctober 2014
First-Class honours degreein Financial Services

Not a new idea

The same approach, eleven years ago

In October 2014 I was the cover subject of New Model Adviser. What that profile described is recognisably the same philosophy Sustain Momentum is built on today.

This is not a proposition invented for a website. It is how I have worked for a very long time — now offered without the product and portfolio machinery that used to come attached to it.

  • The client’s life rather than simply their money
  • Going beyond conventional financial planning
  • Understanding what actually motivates people
  • Coordinating accountants, lawyers and other professionals
  • A deliberately limited number of relationships
  • Helping people use money to support a better life

Arrange a Whole Picture Conversation

We will explore what is happening across your financial life, what feels disconnected, and whether Sustain Momentum could help you bring the whole picture together.

No charge, no preparation and no obligation to continue. You will speak directly with Patrick.

Arrange a Whole Picture Conversation